Advertising Disclosure

Last updated: November 5, 2025

Our Commitment to Transparency

At Motion Lab, we believe in complete transparency regarding our advertising relationships and how we fund our operations. This Advertising Disclosure explains how we may earn revenue through various advertising and affiliate partnerships, and how this impacts the content and recommendations we provide.

We are committed to maintaining the trust you place in us. When we recommend products, services, or partners, we do so based on our genuine belief in their value to game developers and motion capture professionals. This disclosure helps you understand when we may receive compensation for these recommendations.

FTC Compliance Statement

In accordance with Federal Trade Commission guidelines, we disclose that Motion Lab may receive financial compensation when you click on certain links or purchase products and services mentioned on our website. This disclosure is made in compliance with the FTC's 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Affiliate Relationships

What Are Affiliate Programs?

Affiliate programs allow us to earn commissions when visitors click on certain links and make purchases. This is a common practice that helps support websites and content creators while providing value to readers. When you click an affiliate link and make a purchase, the company pays us a small percentage of the sale at no additional cost to you.

Our Affiliate Participation

Motion Lab participates in affiliate programs with companies that provide products and services relevant to game development and motion capture, including:

  • Game engine providers and development tools
  • Motion capture equipment and software manufacturers
  • 3D modeling and animation software platforms
  • Hardware and computer equipment suppliers
  • Educational resources and training platforms

How Affiliate Links Work

When we include links to products or services we recommend, some of these may be affiliate links. If you click these links and make a purchase, we may receive a commission. This comes at no extra cost to you and helps support our ability to provide free content and resources. Affiliate links do not influence the price you pay for products or services.

Our Recommendation Policy

We only recommend products and services that we have personally used, thoroughly researched, or genuinely believe will benefit our audience. Our affiliate relationships do not dictate our recommendations. We maintain editorial independence and will always disclose when content contains affiliate links. If we wouldn't recommend it to a colleague, we won't recommend it to you regardless of commission potential.

Sponsored Content

What Is Sponsored Content?

Sponsored content refers to articles, posts, or other materials that are created in partnership with brands or companies who compensate us for featuring their products or services. This content is created to provide value to our audience while also meeting the partner's marketing objectives.

How We Label Sponsored Content

All sponsored content on our website is clearly labeled as such. We use clear disclosure language including:

  • Sponsored by [Company Name]
  • Paid Partnership
  • Advertisement or Ad
  • Promotional Content

Sponsored Content Standards

Even when content is sponsored, we maintain editorial control and ensure accuracy. We only partner with companies whose products or services align with our values and would genuinely benefit our audience. Sponsored content reflects our honest opinions and experiences. We do not publish content that misrepresents products or services, even if compensated to do so.

Brand Partnerships

From time to time, Motion Lab may enter into partnerships with brands in the game development and motion capture industries. These partnerships may involve sponsored content, product reviews, case studies, or promotional campaigns. All such partnerships are disclosed at the time the content is published.

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to serve advertisements on our website. These networks may use cookies and similar technologies to collect information about your browsing activity to display relevant advertisements. Common advertising partners include Google AdSense and similar platforms that serve contextual and display advertising.

Behavioral Targeting

Some advertising on our website may use behavioral targeting, which means advertisements are tailored based on your browsing history and interests. This targeting is performed by third-party advertising networks and is subject to their privacy policies. You can learn more about behavioral advertising and opt-out options at:

  • Digital Advertising Alliance (DAA)
  • Network Advertising Initiative (NAI)
  • Google Ad Settings

Advertising Data Collection

Third-party advertisers may collect data about your device, browsing activity, and interactions with advertisements. This data collection is governed by the privacy policies of these advertising networks, not by Motion Lab. We do not have access to or control over the cookies or tracking technologies used by third-party advertisers.

Ad Personalization Practices

When you visit our website, advertising partners may use information about your interests and demographics to show you more relevant advertisements. This personalization helps ensure you see ads for products and services that might actually interest you, rather than random advertisements. You can manage your ad personalization preferences through your browser settings and advertising network preference centers.

Your Rights and Controls

Advertising Preference Management

You have the right to manage your advertising preferences and control how your data is used for advertising purposes. This includes opting out of personalized advertising and controlling cookie usage.

Opt-Out Procedures

You can opt out of personalized advertising by adjusting your cookie preferences in our Cookie Policy page, using browser privacy settings, or visiting advertising industry opt-out pages. Note that opting out means you'll still see advertisements, but they may be less relevant to your interests.

Cookie Controls

Most web browsers allow you to manage cookies through their settings. You can choose to block or delete cookies, though this may affect your browsing experience and the functionality of our website. Visit our Cookie Policy for detailed information about cookie management.

Privacy Rights Under Regulations

Depending on your location, you may have additional rights under privacy regulations such as GDPR, CCPA, or similar laws. These rights may include accessing your data, requesting deletion, or opting out of data sales. For more information, please see our Privacy Policy.

Our Editorial Independence

While we may receive compensation through affiliate programs and advertising, this does not influence our editorial decisions or the honest opinions we share. We maintain strict separation between advertising relationships and editorial content. Our reviews, recommendations, and technical advice are based on our expertise, research, and genuine assessment of value to the game development community.

When we recommend a product or service, it's because we believe it offers real value, not because we earn a commission. We will not compromise our reputation or your trust for short-term financial gain. If a sponsored relationship affects our ability to provide unbiased coverage, we will clearly disclose this to our audience.

Changes to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising relationships, industry practices, or legal requirements. When we make significant changes, we'll update the "Last updated" date at the top of this page. We encourage you to review this disclosure periodically to stay informed about how we handle advertising relationships.

Questions About Advertising

If you have questions about our advertising practices, affiliate relationships, or this disclosure, please contact us. We're committed to transparency and are happy to provide additional information about our advertising policies.

Email: info@motion-l-ab.com

Phone: +1 (818) 573-9264